Executive

 

Executives

Tom Underwood     Chief Executive Officer
Bert E. Brodsky     Chairman and Founder
David Birnbaum     Executive Vice President, New York Business Unit
Richard Clark     Senior Vice President of Sales and Marketing
Susan Cullinan     Vice President, Account Management
Kenneth D. Faltischek     Chief Legal Officer and General Counsel
David Gershen     Chief Financial Officer and Treasurer


Tom Underwood

Chief Executive Officer

Tom Underwood

Tom Underwood is the Chief Executive Officer at Sandata Technologies, the leading nationwide provider of information technology solutions for the home healthcare industry. Mr. Underwood brings to Sandata over 22 years of healthcare software experience, and a successful track record of building growth-oriented, client-focused technology businesses for the healthcare industry. Over his career, he has led growth strategies for organizations ranging in size from early stage start-ups to large publicly traded companies.

Previously, Mr. Underwood was the CEO of Alere Health, a national technology and healthcare services company that provides Care Management solutions to large employers and health plans. Prior to becoming CEO, he held the roles of President of the Technology Solutions Division and Chief Information Officer. Tom arrived at Alere through its merger with Matria Healthcare where he was President and Chief Operating Officer. Prior to joining Matria Healthcare Mr. Underwood held various leadership roles with FCG, a national healthcare consulting firm, including President Global Shared Services. He entered FCG through the acquisition of Paragon Solutions, where he was the Chief Executive Officer.

Mr. Underwood brings to Sandata the experience and expertise to lead our growth in the homecare industry by overseeing the introduction of technically advanced solutions that bring measurable value to our clients, while building deep relationships with the people we serve, and ensuring we deliver the Right Care at the Right Time for individuals in need.

Mr. Underwood is an Electrical Engineer, receiving undergraduate and graduate degrees from the University of Tennessee and the Georgia Institute of Technology, respectively. Tom is married and has two daughters.

Bert E. Brodsky

Chairman and Founder

Bert E. Brodsky

Bert E. Brodsky is the Chairman and Founder of Sandata Technologies, LLC, the leading nationwide provider of information technology solutions to the home healthcare industry. As one of the founders of Sandata in 1978, Mr. Brodsky has been an integral part of the company's growth and industry leadership for over three decades.

As an entrepreneur in 1970, he founded Medical Arts Services, Inc. for hospital based physicians, the first computer-automated billing and management service. He created the first program for hospital based physicians to submit claims electronically to Blue Cross/Blue Shield, Medicare and Medicaid. This business became the forerunner of what is today known as Sandata Technologies, LLC.

For a time he was President of the Health Division of Itel Corporation, a billion dollar computer company where he earned Itel's 1978 “Outstanding Executive Award.” Later he founded National Medical Health Card Systems, Inc. (NMHC), a national leader in pharmacy benefit management services and served as Chairman of NMHCrx.

Mr. Brodsky is associated with numerous nonprofit and civic organizations, and holds several philanthropic appointments. He served on the New York State Committee on Healthcare Facilities in the 21st Century and the New York State Task Force for Medicaid Reform.

His other holdings include Mobile Health Management Services, Inc., an employee health service; Brookhaven Magnetic Resonance Imaging, Inc. (BMRI); a real estate portfolio consisting of New York-Metropolitan residential apartments, condominiums, parking garages, and commercial space; and two restaurants, The Island Mermaid on Fire Island and City Cellar in Westbury. Mr. Brodsky is also a Managing Partner in Didit.com, the largest independent search marketing agency in the United States.

David Birnbaum

Executive Vice President, New York Business Unit

David Birnbaum

David Birnbaum is the Executive Vice President, New York Business Unit at Sandata Technologies, LLC, the leading nationwide provider of information technology solutions for the home healthcare industry. Mr. Birnbaum is responsible for the company’s New York business activity and market growth. He brings two decades of experience in the healthcare and financial services industries, and has achieved a successful track record of building home care software companies as well as hospital and senior living programs in New York.

Before joining Sandata, Mr. Birnbaum ran business development at HHA eXchange, a New York based software concern that experienced dramatic growth under his leadership. Prior to that role, he grew two senior living facilities and contributed to the development of a TBI rehabilitation hospital. Other experience includes serving as VP at BNY Mellon’s Office of Innovation, VP Operations at venture capital fund Softbank Emerging Markets, and Senior Consultant at PricewaterhouseCoopers.

Mr. Birnbaum holds a Bachelor of Arts from Temple University in Philadelphia and a Master of International Affairs from Columbia University in New York. David, his wife and their three children live in Riverdale, New York.

Richard Clark

Senior Vice President of Sales and Marketing

Richard Clark

As Senior Vice President of Sales for Sandata, Richard Clark is responsible for overseeing the sales processes for the Homecare Provider Solutions and the Marketing Department at Sandata. These responsibilities include new business development, sales strategies, strategic partnership management, and marketing activities.

Mr. Clark has held executive positions in both the Healthcare and Healthcare Informatics industry. He began his successful career working at Johnson and Johnson selling Patient Monitoring Systems. His HIT experience was earned at Cerner Corporation, All Scripts, and most recently as a Territory Vice President at McKesson Corporation prior to Joining Sandata.

His focus at Sandata is to drive sales and deliver efficiencies that enable homecare providers to streamline operations, improve the standard of care for patients, and giving care givers access to the information at the right time to affect the appropriate outcomes. Patient care and driving operational efficiencies are at the heart of everything he does.

Mr. Clark holds a Bachelor’s degree in Business Administration with a minor in Marketing and Sales from the Bernard Baruch City College of New York.

Susan Cullinan

Vice President, Account Management

Susan Cullinan

Susan Cullinan has nearly 20 years of experience in Sales and Account Management for nationally recognized heath care companies. As Vice President of Account Management for Sandata, Ms. Cullinan is responsible for overall customer satisfaction and retention in both the state/payer and provider lines of business. Her background includes senior level sales and implementation leadership with experience in building and growing national sales, account management and implementation teams.

Prior to joining Sandata, Ms. Cullinan held executive level positions within health and technology firms including: Loving Care Agency, Inc., Portico Systems, Inc., and Qmedtrix among others. In these experiences, Ms. Cullinan honed her sales and marketing experience and her strategic business and staff development skills in the areas of sales, account management and implementation.

Ms. Cullinan holds a Master of Arts in Biology from the University of California, Los Angeles and a Bachelor of Arts in Biology from the University of San Diego.

Kenneth D. Faltischek

Chief Legal Officer and General Counsel

Kenneth D. Faltischek

Kenneth D. Faltischek serves as Chief Legal Officer and General Counsel to Sandata Technologies, LLC, the leading nationwide provider of information technology solutions to the home healthcare industry. Mr. Faltischek is responsible for managing the legal department and overseeing the legal affairs of the company, which includes mergers and acquisitions, corporate finance, intellectual property protection, licensing and enforcement, regulatory compliance, employment, commercial litigation and other general transactional matters.

Prior to joining Sandata, Mr. Faltischek was a Corporate Associate at what is now Katten Muchin Rosenman in New York. In this position he focused on hedge-fund formations, private equity transactions, mergers and acquisitions, intellectual property transactions and securities law matters.

Mr. Faltischek earned his undergraduate degree from the University of Arizona and Juris Doctor from Brooklyn Law School.

David Gershen

Chief Financial Officer and Treasurer

David Gershen

David Gershen is Chief Financial Officer and Treasurer for Sandata Technologies, LLC, the leading nationwide provider of information technology solutions to the home healthcare industry. Mr. Gershen has over 25 years of experience in the healthcare field and utilizes his expertise in finance to assist with the management and growth of the company.

Mr. Gershen’s financial background is extensive and diverse. He coordinated the accounting for 15 operating companies and 40 real estate entities. His oversight responsibilities included tax preparation and financial reporting and budgeting for all these entities, many of which are in the healthcare field.

Prior to joining NMHCRX, David spent 15 years as the senior finance person for a health care consulting and technology firm. He joined APM, Inc., as their Comptroller in 1985. He held a series of positions in the company with increasing responsibilities. He was promoted to Chief Financial Officer, and in 1995 he was elected a partner in the firm and became the Chief Administrative Officer. In 1996 when the company was acquired by Computer Sciences Corporation (CSC), Mr. Gershen was named Vice President of Finance and Administration for CSC Healthcare Inc., a $350 million subsidiary. During his time at APM/CSC he accomplished a variety of major tasks such as managing the automation of the accounting and billing systems, developing a budget and financial planning model, refining the internal financial reporting system, and establishing policies and procedures. Mr. Gershen managed all the due diligence for CSC’s acquisition of APM and played an integral role in negotiating the agreement. Before joining APM, he worked in financial roles for RCA and Honeywell.

Mr. Gershen earned his B.S. in Business Administration and an M.B.A. in Finance from Boston University. He resides in Plainview, New York with his wife and two daughters.